Trend Forecasting for Fall Winter 2009 2010 - Effects of recession on fashion

June 22nd, 2009

Who really dictates the fashion trends, buyers or consumers?

I was in New York City last week and met with a lot of buyers, showrooms, buying services, and designers and was quite enlighten about the trends coming up for the season. Pretty much all of it is affected by the recession.

1. Lower price points. From online to stores everyone is lowering their price point. $100 tees or even $60 tees aren’t doing so good. I was told by a couple of big online stores that their lower priced tees are flying out but having difficulties pushing the higher price tag ones. This sentiment was also given to me from a big department store in the US. They lowering the price points on tees but they are still carrying the big names like Affliction and Ed Hardy but just lower price point.

2. Out with the bling bling. “No one wants to look like they have money,” I was told. People feel guilty when they shop and buy flashy clothing. So the trend is for more subdue and subtle aesthetics. This is not good for Juzd as we are all about the heavy graphics and bling bling. It’s funny, last year before the recession hit I showed the Juzd original to Holt Renfrew and they loved it and it turned out to be their best selling Juzd shirts. Now I design more of those pieces and they are like, “we are moving away from that now.”

3. Cleaner aesthetics. There will always be a demand for graphic shirts, buyers are going for a cleaner aesthetics. Compare to other lines Juzd is is not as busy but buyers still put it in that category. As I have been trying to move to more of a busier all over prints, I am not moving back to the clean stuff.

4. People still want to shopping. Shopping is like a drug for most women and in our capitalist society there is a sense of gratification when we own something new. Ever notice how complete you feel when you go out shopping and come back with something, anything! It makes you feel your time wasn’t wasted. Well people are still shopping and still want to shop, that’s one of the reasons American Apparel is so successful in recent years. Their items are inexpensive and you can easily buy several of the same items in different colours. This makes shopping easy so you’ll feel more productive.

5. Mix of high end and low end. People are piecing high and low end pieces together. People are pairing up thousand dollar leather jackets with $300 dollar and $18 American Apparel tee. This may not be caused by the recession and have been happening before the recession but with what is happening, it is surely accelerating the trend.

On my trip to New York I’ve learned about several of these trends. But the buyers tell me that they don’t know for sure but that’s what they think and they can be wrong. All of us in the fashion industry have been screaming and yelling that the busy gothic and graphic heavy shirts of Ed Hardy and Affliction are going out for as long as they’ve been in yet their sales are still expanding. I guess the diplomatic answer is that it’s a combination of both and like anything in culture it’s interdependent and organic.

Tuxedo: Men’s 2008/2009 suit fashion trend

June 20th, 2009

Clothing inspired by dinner suits were a major inspiration for women’s fashion in 2008, so it doesn’t really come as a surprise that the same fashion trend will be prevalent in menswear in 2008 and 2009.

Certainly not in a semi-formal way, unless the invite requires it. Instead the men’s 2008/2009 tuxedo trend will take its cues from the death of the dress code: pairing traditionally formal elements of the dinner suit with fashion pieces. Trend research agency Promostyl got it right in their Men’s Summer 2008 Trendbook when they featured dinner suit elements under both their Academic and Spectacle themes.

The key for guys is to really know which elements to pick from a dinner suit. The easiest are going to be the satin shawl, satin notched or peaked lapels, or the satin stripe on the trouser leg. Personally I’d avoid a peaked lapel and stick to the shawl or notched lapel, these are far easier to wear. I’d also avoid selecting the formal dinner shirt as an element, despite it being included in the women’s incarnation of the trend.

And where to buy it?

Dinner suits are an absolute bugger to buy, mostly because off the rack suits tend to be made for an older gents figure so finding a slim cut is near to impossible. Keep an eye out, however, for the recommended elements being used by high-end designers; Dries Van Noten men’s catwalk serves as a prime example. If you’d like to buy the full suit and mix and match elements as desired, look to Ralph Lauren’s Black Label with its slim cut dinner suit perfect for a trim figure. But if you’re after something really unique, look no further than your local vintage fashion store. Don’t be too averse at making a good investment however. The right dinner suit is timeless, and this trend will be around for Autumn(Fall)-Winter 2008/2009 and Spring-Summer 2009.

The Mindful Shopper: Learning From Fashion Trends

June 19th, 2009

Are you a fashion trend watcher? Do you spend a lot of time flipping through magazines and analyzing the wardrobe choices of others? Do you buy trendy items only to despise them–and yourself–later?

Trend-watching–and, more precisely, observing our trend-watching–gives us tremendous opportunities to create awareness of the traits we hope we have but are not sure we do. In fact, being frustrated, embarrassed, or depressed that we have succumbed to a trend is a perfect chance to discover what we value most.

It usually comes down to this: creativity and confidence. If we find ourselves buying that trendy little bag or those must-have shoes, that little voice inside us shouts “Sell-out!” and we start to feel that perhaps we’re not all we’d hoped to be. After all, a truly creative person would buy–or even make–something unique, and a confident person wouldn’t hesitate to go against the current trend and head in a completely different direction, or choose to buy nothing at all.

And thus begins a soak in the self-loathing tub, followed inevitably by an abandoned item at the bottom of the closet.

To avoid this, you must pay attention to it.

What trendy items are buried in your closet at this moment? Why did you buy them? Who were you with when you made the purchase? How were you feeling about the world in general and yourself in particular?

A little mindful shopping will help alleviate the Trendoid syndrome. And while you’re at it, check in with yourself on that monologue going through your head when you see others sporting the latest fashion fetish. You’ll learn a whole lot about YOURSELF if you listen carefully and–this is the hard part–non-judgmentally.

If you do melt at that crucial cash register moment, don’t berate yourself. Simply take note of the way you feel now, and pay attention to how you feel later. Can you see that downward slide? Ah. That’s better. Things are getting clearer now.

Buying into a trend helps us feel connected when what we really long for is a sense of confidence. Take a look at how you can create greater confidence WITHOUT buying that blouse-of-the-moment, and find ways to tweak the latest trend in a way that makes you feel more creative.

Fashion can be fun and absolutely harmless, and you can use your mindful mall meanders to tap into your own sense of who you are–and what you REALLY need.

Now, that’s what I call a perfect shopping day.

Some Anti-Aging advices For You!

June 19th, 2009

What causes wrinkles?
Wrinkles are caused by both genetic and environmental factors such as sunlight, make up, exposure to chemicals , cigarette smoke, and other pollutants.
How to avoid wrinkles?
Avoid the sun.
Take care of your skin daily with a routine that includes cleansing, moisturizing and daily sunscreen.
Avoid smoking.
Avoid alcohol.
Avoid caffeinated beverages which can dehydrate the skin.
Drink plenty of water.
At what age should you consider using an Anti-Wrinkle Cream?
Start before you even see a wrinkle appear. Eye creams in particular are effective at supporting the delicate area around the eyes and preventing or stalling the development of wrinkles. For many of us that means start using then in your thirties. The skin’s natural levels of collagen diminish with age and anti-wrinkle creams may offer a replacement.

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June 17th, 2009

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Finding Attractive Tattoo Designs for T-shirts

June 16th, 2009

T-shirts are found with various designs these days. The current trend of fashion brings tattoo designed t-shirts in the market. Sports, animals and pets, zodiac, patriotism, flowers and fantasy are some of the themes for tattoo design. You can enjoy wearing t-shirts with different designs.

T-shirts with round neck or with V-shape are normally found in the market of clothing. They are available today in long sleeves or in short sleeves. Besides these different shapes and styles, tattoo designs give t-shirts beautiful and attractive look.

Tattoo design for t-shirt is found in huge varieties. The fantasy section is one of the varieties which gives interesting concepts of designs like fairies, angels, demons, monsters, dragons, wizards, and many more to adore your attire.

Religion also plays important role in shaping the tattoo design for t-shirts. The way you wear t-shirts made up of tattoos of gods and deities, reveal your faith in religion. Cautions or warnings, signs are beautifully designed tattoos for t-shirts. Other designs are also available that deal with themes like patriotism or military.

One of the most popular patterns of tattoo design for t-shirt is lower back design. Flower, Celtic, dragon, and Kanji are some of the designs for lower back tattoo but tribal tattoo and butterfly designs are very popular.

The popularity of lower back tattoos lie in the way celebrities have just started wearing them nowadays. Julia Roberts has got butterfly tattoo on her back. Such lower back tattoo design for t-shirt does not exhibit obscenity; it is rather mild, elegant, and aesthetically pleasing.

2009 Menswear Trend: Goth Ninja

June 15th, 2009

Goth Ninja/Batman meets Rick Owens/Dorian Gray meets Damir Doma/Japanese rock star, whatever you call it, it’s hot and it’s growing.

One of the biggest yet somehow underground driven trends in the last couple of years has been the Goth Ninja; and it’s growing as a fashion trend in 2009. The figure hugging, black clad youths are perhaps the biggest consumers of the lesser celebrated designers. They’ve moved away from most big name Parisian and Milanese designers and reverted back to the Antwerp six and most recently the Tokyo 6 (or was it 7 or 8? I stopped counting after Mihara Yasuhiro).

Its origins are a little bit ambiguous but it seems to be a combination of a misconception of Japanese street wear and self made “waywt” celebrities. This makes it all the more interesting as it may not have necessarily been started out by any one designer or collection. Perhaps the closest one would be Takahiro Miyashita’s Number (N)ine A/W 2006. The look has even been picked up by international celebrities such as Big Bang, and umm… well maybe more if the Sartorialist went to a Manifest exhibition which I’m sure would make the look more popular.

To the untrained eye they would definitely look stylish with no obvious logos showing but on closer inspection you would be looking at a full blown label whore. A typical outfit would demonstrate one’s fashion knowledge displaying particular attention to design and detail with an expert ability to mix and match. Most outfits would consist of a basic tee from American Apparel, layered with an Ann Demeulemeester top; perhaps a Rick Owens knit and an Undercover or Martin Margiela coat. Bottoms are less daring with the elusive and figure hugging Dior Homme 17 cm jeans or a looser Comme Des Garcons drop-crotch. Throw in a Balenciaga The Day bag or a Louis Vuitton Shopper, some cheap silver accessories, a pair of very expensive Number (N)ine worn leather boot and there you have it. The look is raw, deconstructed, extremely modern but yet very controlled and still very masculine.

Fortunately you wouldn’t find them rolling in pigeon blood at Flinders Street Station in Melbourne, nor would you see them running around with a samurai sword. They’d most likely be located outside of a Chanel store, distracted with stalking their female equivalents. This perhaps makes it easier to clobber them on their heads and run off with 10K worth of goods. Kidding.

Going out of fashion

June 15th, 2009

Could style queens Trinny and Susannah be going out of fashion?

That’s the question fashionistas and gossip columnists in Britain are grappling with amid rumours the dynamic duo’s latest TV show is facing the axe.

Ratings for their Undress the Nation primetime series on British commercial broadcaster ITV have slumped, prompting speculation that their contract might not be renewed.

While 2.5 million devotees are still tuning in, the numbers are a far cry from the seven million who watched their groundbreaking TV program What Not To Wear on the BBC.

So is the novelty of watching two posh British women dolling out no-nonsense advice on skirts, tops and trousers - not forgetting control-top underwear - wearing thin?

When Susannah Constantine and Trinny Woodall toured Australia in March thousands of women flocked to see them at shopping malls around the country.

Similar numbers turn out in Britain whenever they hit towns to film their TV shows.

Their style books have been bestsellers, they’ve appeared on Oprah and run a successful online fashion business in between filming their TV shows which screen on Foxtel and the Seven Network in Australia.

When they made their onscreen debut in 2001, their brisk manner in overhauling women’s wardrobes while groping plenty of breasts and bums was shocking and intriguing.

Their fashion guinea pigs were stripped to their underwear, stuffed inside a mirrored closet and told in no uncertain terms that their wardrobes were full of fashion mistakes. Big ones.

After the inevitable tears each guinea pig would hit the shops and buy a complete new wardrobe based on Trinny and Susannah’s hard-nosed advice.

In most cases, their subjects ended up looking much better and went home happy.

The duo, who have reportedly amassed a STG10 million ($A21.52 million) fortune, ditched the BBC in 2005 and headed for ITV after being offered STG1.2 million ($A2.58 million).

Their first project for ITV was Trinny and Susannah Undress, which combined fashion makeovers for couples with a bit of relationship therapy thrown in.

This year their three-part series, The Great British Body, saw them strip naked along with 900 other women in an attempt to discover the average shape of British women.

But getting their gear off did little for their ratings and viewers began switching channels.

Their latest offering, Undress the Nation, has different themes for each episode, such as how to get women to inject glamour into their wardrobes.

ITV says there will be a second series of Undress the Nation later this year, but the broadcaster has refused to confirm whether it will order any more.

The close-knit pair first teamed up in 1994 after meeting at a dinner party.

They spent seven years writing a weekly style guide for The Daily Telegraph newspaper until the BBC beckoned.

Trinny, 44, is the tall skinny half of the duo, who has struggled in the past with alcohol and drug addictions and describes her “tits” as “non-existent” and her legs as “short”.

She is married to financier Johnny Elichaoff and the couple have a four-year-old daughter.

Susannah, 46, is more curvier and laid back.

Married to Danish entrepreneur Sten Bertelson with three children, she professes to love her pert bum, wrists and ankles but not her “short and thick” neck, or “chunky” upper arms.

On their website, Trinny and Susannah sum up their philosophy as: “Looking stylish is not about following fashion, losing weight, being rich or succumbing to the knife.

Anti-Aging advices

June 13th, 2009

What causes wrinkles?
Wrinkles are caused by both genetic and environmental factors such as sunlight, make up, exposure to chemicals , cigarette smoke, and other pollutants.
How to avoid wrinkles?
Avoid the sun.
Take care of your skin daily with a routine that includes cleansing, moisturizing and daily sunscreen.
Avoid smoking.
Avoid alcohol.
Avoid caffeinated beverages which can dehydrate the skin.
Drink plenty of water.
At what age should you consider using an Anti-Wrinkle Cream?
Start before you even see a wrinkle appear. Eye creams in particular are effective at supporting the delicate area around the eyes and preventing or stalling the development of wrinkles. For many of us that means start using then in your thirties. The skin’s natural levels of collagen diminish with age and anti-wrinkle creams may offer a replacement.

Tip of How to Develop Your Own Personal Fashion Style

June 12th, 2009

Do you have any idea of how to develop your own personal fashion style?Here are some tips for you!

Samuel L. Jackson has a Kangol hat. Jude Law always seems to have a beautiful tailored English suit with a colored shirt. Mischa Barton from the hit TV show “The OC” has her beautiful frilled skirts. What is your personal fashion style? Have you ever sat down and worked out your personality and what would suit you? You should. After this article you will have some ideas of how to gain that look. THAT LOOK. The look that makes people say, “They have great sense of personal style.”

First, take a serious assessment of your personal style. Are you traditional? Are you modern with some punk attitude? Fashion forward perhaps, daring even? You have to find this out. This heads you in the right direction.

Second, why are you trying to develop your own personal fashion style? What is the reasoning behind it? Are you trying to be more noticeable, just for fun, or for the opposite sex?

Third, find your niche market on your body. Britney Spears uses her belly button, and has it stand out. Perhaps your neck, ears, eyes, chest, etc. Pick your favorite part and do something with it.

Fourth, because you know your personality, find a celebrity that has a similar taste as you. Get People Magazine or In Style Magazine, flip through and find a celebrity that you would like to copy. Dress like them, and add your own flavor, and let your look evolve.

Fifth, what would you change first? Your hair? Go to a salon. Your clothes? Go to the fashion district of your city. Jewelry? Find some nice boutique thrift stores with some antique or modern jewelry depending on your look. If your going for a huge change, pick out something with a new outfit and slowly incorporate it as jewelry, shirt, or scarf if you don’t want a sudden change.

Sixth, rely on accessories first. Handbags, sunglasses, and bracelets are a great way to gradually infiltrate and destroy your old drab look with your new fashion personality.

Good luck in creating your personal fashion style. Make sure you incorporate your new fashion to hide some flaws in your body. Believe me everyone has them, just hide them well, or even better, accentuate your assets! Have fun doing it, but make sure you experiment and ask for people’s opinions in most of what you do. But overall, enjoy yourself by expressing your new personal fashion style.

Thank you for coming here!Have a good day!My friends.