Could style queens Trinny and Susannah be going out of fashion?
That’s the question fashionistas and gossip columnists in Britain are grappling with amid rumours the dynamic duo’s latest TV show is facing the axe.
Ratings for their Undress the Nation primetime series on British commercial broadcaster ITV have slumped, prompting speculation that their contract might not be renewed.
While 2.5 million devotees are still tuning in, the numbers are a far cry from the seven million who watched their groundbreaking TV program What Not To Wear on the BBC.
So is the novelty of watching two posh British women dolling out no-nonsense advice on skirts, tops and trousers - not forgetting control-top underwear - wearing thin?
When Susannah Constantine and Trinny Woodall toured Australia in March thousands of women flocked to see them at shopping malls around the country.
Similar numbers turn out in Britain whenever they hit towns to film their TV shows.
Their style books have been bestsellers, they’ve appeared on Oprah and run a successful online fashion business in between filming their TV shows which screen on Foxtel and the Seven Network in Australia.
When they made their onscreen debut in 2001, their brisk manner in overhauling women’s wardrobes while groping plenty of breasts and bums was shocking and intriguing.
Their fashion guinea pigs were stripped to their underwear, stuffed inside a mirrored closet and told in no uncertain terms that their wardrobes were full of fashion mistakes. Big ones.
After the inevitable tears each guinea pig would hit the shops and buy a complete new wardrobe based on Trinny and Susannah’s hard-nosed advice.
In most cases, their subjects ended up looking much better and went home happy.
The duo, who have reportedly amassed a STG10 million ($A21.52 million) fortune, ditched the BBC in 2005 and headed for ITV after being offered STG1.2 million ($A2.58 million).
Their first project for ITV was Trinny and Susannah Undress, which combined fashion makeovers for couples with a bit of relationship therapy thrown in.
This year their three-part series, The Great British Body, saw them strip naked along with 900 other women in an attempt to discover the average shape of British women.
But getting their gear off did little for their ratings and viewers began switching channels.
Their latest offering, Undress the Nation, has different themes for each episode, such as how to get women to inject glamour into their wardrobes.
ITV says there will be a second series of Undress the Nation later this year, but the broadcaster has refused to confirm whether it will order any more.
The close-knit pair first teamed up in 1994 after meeting at a dinner party.
They spent seven years writing a weekly style guide for The Daily Telegraph newspaper until the BBC beckoned.
Trinny, 44, is the tall skinny half of the duo, who has struggled in the past with alcohol and drug addictions and describes her “tits” as “non-existent” and her legs as “short”.
She is married to financier Johnny Elichaoff and the couple have a four-year-old daughter.
Susannah, 46, is more curvier and laid back.
Married to Danish entrepreneur Sten Bertelson with three children, she professes to love her pert bum, wrists and ankles but not her “short and thick” neck, or “chunky” upper arms.
On their website, Trinny and Susannah sum up their philosophy as: “Looking stylish is not about following fashion, losing weight, being rich or succumbing to the knife.